Women’s Football: Broadcasting Rights to the World Cup 2027
By Prof Dr Ian Blackshaw
It has been announced that the BBC and ITV have secured the broadcasting rights to the 2027 Women’s World Cup to be held in Brazil.
The public broadcasters will share the games evenly between them in the group and knockout stages and both of them will show the final.
This means that the most important tournament in women's football will remain ‘free-to-air’ for audiences in the UK.
The BBC director of sport, Alex Kay-Jelski, remarked:
"Extending our partnership with FIFA alongside ITV ensures that the drama and spectacle of the Women's World Cup remains free-to-air."
And added:
"BBC Sport has been a longstanding champion of women's football, helping to elevate the game to where it is today – a sport experiencing unprecedented growth in popularity and reach across BBC Sport platforms.
From domestic leagues to major international tournaments, we've brought the defining moments to millions across the UK already, including this summer's Women's Euro tournament."
Whilst ITV director of sport, Niall Sloane, commented:
"The FIFA Women's World Cup 2027 is sure to be another standout tournament and we look forward to continuing our relationship with both FIFA and the BBC.”
BBC Sport will show live coverage on TV and iPlayer as well as on the website and radio and social media platforms.
ITV will also show live coverage on TV as well as on social media and ITVX. In addition, ITV will show all of England's qualifying matches and friendlies.
The 32-team tournament will begin on 24 June and end on 25 July 2027.
Prof Dr Ian Blackshaw may be contacted by e-mail at ‘
