MILANO CORTINA 2026 WINTER GAMES: OFFICIAL MOTTO UNVEILED
By Sara Botti, Head of the Italian Desk, Valloni Attorneys at Law, Zurich, Switzerland
The Organising Committee of the 2026 Winter Olympic and Paralympic Games has unveiled the Games’ official motto: 'IT's Your Vibe', which is hailed by the Committee as a dynamic concept that places people at the centre of the Games, and, according to the Committee:
"'IT's Your Vibe' symbolises the shared energy that defines the spirit of the Games and allows each person to find their own connection with the event".
And adds:
“The 2026 Games will be a great shared experience that will celebrate the energy, passion, and connection between people. 'IT's Your Vibe' is also a communication ecosystem that adapts to each story and emotion, making everyone who loves the Games protagonists."
One of the motto’s novel features is its versatility.
As a modular concept and, depending upon the message to be conveyed, it is claimed that it can transform phrases like 'IT's Talent - IT's Your Vibe' to highlight the athletes' skill; or 'IT's Creativity - IT's Your Vibe' to focus on imagination.
It can also reflect the excitement and intensity of the competition with expressions like 'IT's Energy - IT's Your Vibe'.
The 'IT' element not only refers to its meaning in English but also refers to Italy and to Milano Cortina 2026.
Again, according to the Organisers:
"It captures the values, style, and DNA of the Games and the communities that will host them. 'IT's Milan - IT's Your Vibe', 'IT's Cortina - IT's Your Vibe' and many other variants will allow expressing the identity of each venue and each sport within the same unifying spirit."
The motto will also apply to the winter sports, allowing combinations, such as 'IT’s Figure Skating - IT’s Your Vibe' or 'IT’s Para Alpine Skiing - IT’s Your Vibe', thereby highlighting the diversity of the sporting disciplines that form part of the Games. It is also claimed by the Organisers that the motto can reflect fundamental Olympic values, such as inclusion, sustainability, and excellence.
The Milano Cortina Winter and Paralympic Games take place from 6 to 22 February 2026.
Sara Botti may be contacted by e-mail at ‘
